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BusinessWeek Magazine’s Internet Makeover

October 13th, 2007 by The Money Moose

Seeing as how the Internet is the biggest thing since the biggest thing since sliced bread (shocker, I know), BusinessWeek magazine is changing its layout to appeal to web users. The famous finance publication’s changes include:

“…more news summaries and fewer lifestyle articles…sprinkling articles on topics of international interest throughout the magazine rather than confined to a separate section and dropping lifestyle coverage, with the exception of Robert Parker’s popular wine column.

Can’t get rid of the wine column, though. No sir.

“…BusinessWeek is designed a bit more like a Web site. There are more opportunities for companies to buy ads near articles related to their industry, and the magazine is broken into chunks, with four separate tables of contents…. the magazine has added a feature within articles called links, which summarize related articles from other publications. “

BusinessWeek: I Can’t Believe It’s Not Internet.

Popularity: 3% [?]

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This entry was posted on Saturday, October 13th, 2007 at 1:12 pm and is filed under Financial Info. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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